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grassroots fundraising - Efforts to raise money from individuals or groups from the local community on a broad basis. Usually an organization's own constituents - people who live in the neighborhood served or clients of the agency's services - are the sources of these funds. Grassroots fundraising activities include membership drives, raffles, auctions, benefits, and a range of other activities.
Write Winning Proposals includes the concept of "grassroots fundraising" in its proposal-writing strategies. The definition of "grassroots fundraising" as well as other definitions related to proposal-writing are among the many Write Winning Proposals resources.
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