Craft A Winning Proposal With This Expert Proposal Writing Toolkit
The Write Winning Proposals toolkit comes in four distinct packages to suit your specific needs and level of expertise:
This is a pretty long page, so here's a quick guide to the content. Click a link to jump to a particular topic. Or just scroll down the page.
The Bronze Package (USD$27)
With The Bronze Package, you learn how to write winning proposals using self-directed training materials. This is for you if you only need the basics and you have time to learn and apply things on your own.
1. Orientation Call
You'll really appreciate this, because writing a proposal can be a daunting task if you have little or no experience with it.
Wouldn't it be great to be able to connect toll-free through Skype with not only a real person but also an expert at writing proposals?
You get that with the orientation call. In a 15-minute personalized one-on-one meeting, you'll learn how to apply the training to your specific proposal-writing situation.
"Personalized one-on-one" means you meet personally with Don Coggan who briefs you on using the training materials and writing your proposal.
2. Student Manual
The Student Manual is based on sound learning principles, the kind you see in the best schools. It involves you in self-study activities. You can't help but learn how to write wining proposals.
See this excerpt from the actual Student Manual to get a good idea of what the course is all about.
You'll see that the training teaches you how to respond precisely to the requirements of the recipient of your proposal. What could work better than giving them exactly what they want?
3. Instructor Guide
The Instructor Guide will help you monitor your (and others') self-study activities. See this excerpt from the actual Instructor Guide to learn more about how it works.
Whether you do the training on your own or as part of a group guided by an instructor, the program is super effective. Why? Because it forces you to learn by doing. You follow the successful examples of others.
The Silver Package (USD$189)
With The Silver Package, you get everything that's included in The Bronze Package plus Personal Coaching plus more bonuses. This is for you if you currently have an important proposal to write and you need some expert handholding to get it done right.
Of course you still have to write your own proposal. The difference is that you'll radically increase your chances of success if you have an expert coach helping you avoid the BIG mistakes most proposal writers make.
1. Personal Coaching
This is the one thing that will really make a HUGE difference in your proposal writing efforts.
The world's greatest athletes have personal coaching to keep them on track. In the same way, you get the professional coaching YOU need to write a successful proposal.
The coaching starts with helping you establish your objective and ends with a personal proposal review. The idea is to guide you through the whole process of writing a successful proposal.
When you're just about ready to submit your proposal (for a grant, subsidy, loan, contract, equipment bid, etc.) we'll review it for you to help make sure it's a winner.
This review is completely confidential. During the review, we check certain key points that make the difference between winning and losing.
If your proposal ends up being a winner, and you land yourself a $50,000 or $100,000 grant or contract, just imagine the huge return on your little investment!
The personal professional coaching is a sure-fire formula for success, especially with the bonuses that are included.
2. Proposal Evaluation Tool
Our exclusive Proposal Evaluation Tool (PET) helps you evaluate your own proposals to ensure that they are successful. When writing grants and business proposals, you'll have more winners.
The tool was originally designed to help commercial organizations, institutions, non profits and individuals write winning proposals. We have added our own value-engineering touch so that you can easily do your own rigorous self-evaluation of your proposal.
How did the PET come about?
Use the PET to ensure your proposal is a winner before you submit it.
During the transfer of more than 4,000 proposal writing course packages, there were dozens of requests from recipients for diagnostic tools to help them evaluate their proposals prior to submission.
With the PET, these needs are addressed.
The PET uses a systematic approach to proposal assessment and improvement.
For years, large corporations have been successfully using systematic approaches in the development of commercial proposals and award applications.
In developing the original tool, a proposal writing expert analyzed over 300 proposal related documents:
- Requests for proposals (RFPs) and guidelines – government, corporate, and foundation
- Proposals – winning and losing proposals involving a cross section of grant giving and grant seeking organizations
- Evaluator guides – used by some organizations to award grants
- Grant writing courses
- Grant writing literature
Using the analysis results, the author then identified the 100 core characteristics of a winning proposal. This allowed him to create and test an assessment model.
Based on test results, the author then modified the assessment model, eliminating and combining items to create the PET document included in the Write Winning Proposals training package.
The PET will be a major factor in helping you write winning proposals.
3. Proposal Checklist
This proposal checklist is like no other, because it lists the specific things you need to do to write a winning proposal.
If a proposal doesn't contain ALL the things that the requester is looking for, there's a next to zero chance that it will be a winner.
Here's a sample (reload this page for another) from the complete list.
Having a checklist to make sure you don't miss anything is essential if you want your proposal to be admissible, not to mention being successful. Don't let yourself be a loser! Be a winner!
4. Grant Writing Checklist
The Grant Writing Checklist helps to ensure that every base is covered when you write a grant. It's based on successful experience of professional grant writers in doing grant applications.
They know what they're doing so it makes sense to listen to them.
The idea is that when making a grant application (or any proposal) you need to include everything that the recipient is asking for.
The Gold Package (USD$495)
With The Gold Package, you get everything that's included in The Silver Package plus Expert Editing plus several more great bonuses. This is for you if you need a professional writer to put the final touches to your business bid or grant proposal.
As with The Silver Package, you still have to write your own proposal. The difference here is that we will actually edit what you've written.
1. Expert Editing
How frustrating would it be to lose a nice contract you really deserved only because your proposal was poorly written. You don't have to write a Pulitzer Prize Winning book, but what you submit must be well written.
Even if you are the best at what you do, a badly written proposal will reflect negatively on you. The evaluators will say to themselves, "Well, if they didn't do a professional job of their bid, what else will they do badly?"
Our Expert Editing service will help you avoid that kind of undesirable result. All you have to do is prepare your document in Microsoft Word and send it to us for editing.
When we speak of Expert Editing, we mean fine-tuning. To get started, you need to study the Proposal Guidelines document included in your purchase of the Gold Package.
It has an editing section that shows you in the simplest easy-to-follow terms how to avoid the most common mistakes.
2. Proposal Guidelines
Our proposal guidelines elaborate on advice given by a major government organization (that claims to have one of the largest websites in the world.)
They produce countless Requests for Proposals (RFPs) in a truly conscientious effort to get the best value for the masters they serve – all of us citizens.
They offer a great example of how funding organizations want you to submit your proposal. That is, they DO want YOUR proposal AND they do tell you HOW they want it submitted.
Here's an edited excerpt from the official document:
"The following template must be used by the applicant in drafting a proposal. Some of the requirements described below will be applicable only to proposals that include a specific project or projects. If this intial proposal is deemed to be acceptable by the Selection Committee, additional information will be requested from the applicant. Please refer to the Selection Process in the Call for Proposals for details on how proposals are evaluated."
They clearly know what they're doing!
The Proposal Guidelines document contains an important section on editing. It will help you avoid common mistakes in grammar and spelling.
3. Grant Writing Guide
With our time-tested grant writing guide on writing winning grant proposals, we're offering some real honest-to-goodness insider tips. In fact, we're almost giving away TRADE SECRETS here.
It's not that so few people know about the tips we offer here. It's that almost nobody USES them.
You'll learn the six top tips that separate the winners from the wannabes, including the biggie on avoiding samples and templates.
4. Funding Resources
Funding resources are essential for writers of business proposals and especially government grants. Having good suplemental information could turn a loser into a winner.
Here's a sample (reload this page for another) from our complete collection of Funding Resources. Clicking on a link will open a new window or tab of your browser.
Prepared by The Office of Minority Health Resource Center, this guide is organized into the following categories: Grants & Funding Resources, PHS Grants Management Contacts, State Resources, Top 25 Foundations, Proposal Checklist, Proposal Tips, and a Glossary.
Each reviewed site has been carefully chosen for its quality as well as its usefulness in facilitating your access to the thousands of Funding Resources available on and off the Internet.
Our Funding Resources consist of sites that we've been able to review. To learn how to access countless other resources, please visit our Find Grants page.
5. Funding Sources
Finding a funding source is an essential element of proposal writing, particularly grant writing. This applies especially if you have a proposal in mind, but don't know who will provide the funding.
Here's a sample (reload this page for another) from our collection of Funding Sources. Clicking on a link will open a new window or tab of your browser.
DAAD - German Academic Exchange Service
The DAAD is a private, publicly funded, self-governing organisation of the institutions of higher education in Germany. Its function is to promote international academic relations especially through the exchange of students and faculty. The site provides information on grants and fellowships for research and study in Germany.
Each reviewed site has been carefully chosen for its quality as well as its usefulness in facilitating your access to the thousands of Funding Sources available on and off the Internet.
Our Funding Sources are those we've had a chance to review. To learn how to access nearly all the grant opportunities that exist in the USA, please visit our Find Grants page.
The Platinum Package (USD$999)
With The Platinum Package, you get everything that's included in The Gold Package with a HUGE difference. We go way beyond editing and we do the actual proposal writing for you. There are more great bonuses too!
This is for you if you have an urgent proposal to do and you just don't have the time to learn what you need to know to do it all on your own. It becomes a beautiful collaboration merging our skills to craft a winner.
1. Professional Writing
The cost to prepare a proposal can vary from $1,000 to $20,000 and even more, so you might be asking yourself, "How can these guys offer to do any kind of proposal for a fixed price of only $999?"
It's simple really. Here's how it works.
- You contact us to discuss your application: (a) applying for a grant, (b) responding to an RFP, (c) submitting an unsolicited proposal.
- We study your materials and then prepare a cost estimate to write the proposal, clarifying who does what.
- We put everything in writing, including our agreement to accept payment of the balance exceeding $999 ONLY if your proposal is successful.
Because we don't have complete control over every aspect of the proposal (you have ultimate responsibility for it), we mitigate the risk by maintaining the right to choose whether or not to take on the project.
It's just good business.
And of course you don't make that initial payment of $999 until we have a written contract in place that describes exactly how we'll work together.
This is your best chance at winning the business you deserve!
2. Business Plan Template
The Business Plan Template included in our toolkit uses the same excellent principles as the one recommended by a major private funding organization.
The key features of our template are:
- It includes the common wording used in all successful business plans.
- You personalize it for your specific situation by filling in the blanks.
- There are clear concise "how to" instructions throughout the template.
The Write Winning Proposals toolkit includes personal coaching, so if your proposal includes a business plan, you can call whenever you're stuck.
3. SBIC Database
Use this mammoth SBIC Database Of Small Business Investment Companies to increase the chances of getting funding for your nonprofit or business project.
Small Business Investment Companies or SBICs are venture capital companies that receive the majority of their funding from the Small Business Administration.
They are licensed and must adhere to certain rules and guidelines. An SBIC is funded by people with a venture capital background and experienced in providing capital to growth-oriented companies.
For every $1.00 they invest of their own funds, or from funds they've raised, they are eligible to obtain $3.00 of funding in the form of a loan to the SBIC from the Small Business Administration (SBA) as matching funds.
For example if the SBIC contributed $2.5 million dollars as their equity share, the SBA would lend the SBIC $7.5 million so the total funds available for the SBIC to invest would be $10 million.
Here's a sample (reload this page for another) from the complete database. Clicking on an email link will open your email program. Clicking on a website link will open a new window or tab of your browser.
The SBICs can restrict themselves to certain industries and stage of company that they prefer just like a venture capital company. They also very commonly will only invest in a company in their geographic location.
The funds they provide can be in the form of a loan, or equity infusion. They must invest some portion of the total funding as equity and they're limited by SBA regulations to a minority position in any company that they invest in.
Since SBICs have to repay the SBA on a regular basis the SBIC is probably more interested in credit worthy companies that have a very high probability of performing well. The company repays the SBIC not the SBA.
Like venture capital companies, SBICs screen by stage, industry, amount of capital and geographic region. An SSBIC means a Special Small business Investment Company (these used to be known as MESBICS) and only invests in minority or women owned companies or has other restrictions.
4. VCC Database
Venture Capital Companies or VCCs invest in business ventures, providing capital for start-up or expansion. Generally, VCCs are looking for returns of 25 percent and up.
A VCC or venture capitalist is generally a professional investor managing a fund and looking for suitable investments for that fund. An angel investor is an individual who, while also looking for a suitable investment, is also looking for a personal opportunity.
Here's a sample (reload this page for another) from the complete database. Clicking on an email link will open your email program. Clicking on a web site link will open a new window or tab of your browser.
A VCC may have no business experience applicable to the industry your company is involved in, and is focused on the potential rate of return your company can provide.
An angel investor often has business experience relevant to your company and is interested in adding value to your company, as well as making a return on his or her investment.
When considering an investment, VCCs carefully screen the technical and business merits of the proposed company. VCCs only invest in a small percentage of the businesses they review and have a long-term perspective.
Going forward, they actively work with the company's management by contributing their experience and business savvy gained from helping other companies with similar growth challenges.
What You Should Also Know
Following is some additional information generally applicable to all the Write Winning Proposals Toolkit packages.
Toolkit Has Multiple Applications
Although the Write Winning Proposals Toolkit was originally intended to help those applying for grants, the same techniques work successfully for any type of proposal. Examples are:
- Manufacturers Preparing Equipment Bids
- Entrepreneurs Starting Up Businesses
- Executives Making Recommendations
- Professionals Offering Their Services
- Lobbyists Promoting Their Causes
- Researchers Applying For Funding
- Writers Preparing Book Proposals
Where To Submit A Proposal
The Gold and Platinum packages include a comprehensive list of funding sources and resources. This will help you identify potential funders to whom you can send your proposal.
The Write Winning Proposals Toolkit does not DIRECTLY show you to whom you should make your proposal. It would be misleading for us to suggest this.
Making proposals is VERY situation-specific. If it's a case of ou looking for money to finance an idea, you have to make the needed effort yourself to find the funding source that best meets your specific requirements.
With the toolkit, you learn how to write proposals by responding precisely to the requirements of the recipients. What could be better than giving them exactly what they want?
Sample Proposals And Templates
To make it easy and fun for you to learn the METHOD, we use real examples based on real proposals. However, the template does NOT include sample proposals or templates for you to follow blindly.
This would be terribly misleading if we included such samples, because there's almost a 100% chance that the sample would NOT meet the specific requirements of the organization you're applying to.
Your best strategy is to get samples or guides from the organization you're applying to. Once you've got this application-specific information, you can use the Write Winning Proposals techniques to ensure that you submit a winner.
Step-By-Step Instructions Myth
Our comments here may surprise you. For a very good reason, the different packages do NOT include step-by-step instructions per se on how to write a specific proposal for a specific application.
This is not possible to do and you should NEVER believe anyone who promises you a magic formula. This is because each organization you might apply to has its own specific requirements. You have to respond to their specific requirements, often following their specific format.
Here's what the Write Winning Proposals Toolkit does. It enables a METHOD of responding that has been proven successful time and time again.
Guaranteed To Work Or Money Back
All toolkit packages have a money-back guarantee, excluding of course the portion connected with the orientation, coaching, editing and writing calls.
Here's how it works. Use the methods when you do your next proposal. Check with us before submitting it. If you've applied the techniques and you're still not satisfied, we will refund your purchase.
Just Pay The Difference To Upgrade
If you buy one package (Bronze, for example) and then realize you'd like to upgrade to another (Silver, for example) you simply pay the difference in price. Here's a table that shows all the options available to you.
You can upgrade at any time. Please be sure to contact us beforehand if you have any questions at all.